I Build Systems That Turn Leads Into Revenue.
GoHighLevel CRM architecture, AI-powered workflows, sales funnels, and business automation designed to help companies capture opportunities, reduce manual work, and improve customer engagement.
Jessie Boy Castro
GoHighLevel CRM Architect | AI Automation Specialist | Business Systems Builder
Real Experience. Measurable Results.
A track record of building CRM systems, improving response times, and automating business operations.
18%
Increase in lead-to-appointment conversion
1 Minute
Lead response time, reduced from 1–2 hours
~30 Hours
Administrative time saved weekly
62
GHL subaccounts audited and restructured
~100+
Sales funnels built
80+
Virtual assistants supported through one unified GHL calling workspace
Results reflect selected professional projects and engagements.
More Than Automation. I Understand Business Operations.
I'm Jessie Boy Castro, a GoHighLevel specialist and CRM architect with four years of hands-on experience designing and implementing automated business systems for US-based companies.
My work spans real estate, mortgage, construction, roofing, recruiting, credit repair, and professional coaching. I specialize in translating business requirements into practical CRM architectures, automated workflows, sales funnels, appointment systems, and AI-powered customer engagement solutions.
Before specializing in automation, I developed more than 10 years of experience in operations supervision, quality assurance, customer service, training, and process improvement. This combination allows me to approach automation from both a technical and operational perspective.
My focus is straightforward: build reliable systems that solve real business problems.
Experience Highlights
- ◆Four years of hands-on GHL implementation
- ◆Experience managing multiple client environments
- ◆CRM architecture and workflow development
- ◆AI chatbot configuration
- ◆Multi-platform integrations
- ◆Operations and team leadership
Business Systems Built to Perform.
From lead capture to customer retention, I build the infrastructure behind scalable business operations.
GoHighLevel CRM Architecture
Pipelines, custom fields, account structure, contact management, calendars, and lead lifecycle systems.
Workflow Automation
Automated lead follow-up, conditional routing, reminders, notifications, and customer nurturing.
AI Agents & Chatbots
Knowledge-base configuration, conversational AI, lead qualification, and appointment-booking automation.
Sales Funnels & Websites
Lead-generation funnels, landing pages, webinar registration, payment integrations, and conversion-focused website systems.
CRM Integrations
Connecting business platforms through Zapier, Jobber, forms, calendars, and supported CRM integrations.
Reporting & Operations
KPI dashboards, pipeline reporting, process optimization, and multi-client CRM administration.
See My Systems in Action.
Watch walkthroughs demonstrating how I configure, connect, and manage real business automation systems.
GoHighLevel CRM & Automation Walkthrough
A demonstration of CRM pipeline management, workflow configuration, appointment systems, reporting dashboards, and integrations.
AI Agent & Chatbot Configuration Walkthrough
A technical demonstration of knowledge-base resources, bot configuration, FAQs, and chatbot testing.
Complex Real Estate Automation Project
A walkthrough of a property-information system, lead forms, property selection, digital property presentation, and related workflow configuration.
Selected Automation Builds. Real Implementation Knowledge.
A sample of documented automation projects — explore the business problems, system architecture, workflow logic, and customer journeys behind each one.
Featured
All Projects
Built for Real Business Challenges.
Real Estate CRM Optimization
Designed CRM pipelines that contributed to an 18% improvement in lead-to-appointment conversion.
Security Agency Lead Response
Implemented instant automated SMS/email responses that reduced lead response time from 1–2 hours to approximately one minute.
GHL Subaccount Optimization
Audited and restructured 62 GHL subaccounts, reclaiming approximately 30 administrative hours weekly.
Construction Operations
Developed a centralized CRM operating system for a construction company with more than 20 service categories, integrating GHL, Jobber, and Zapier.
A clear distinction is drawn between documented professional results and sample automation builds.
The Technology Behind My Work.
Experience That Connects Technology With Business.
Professional Experience
Scarfo Roofing and Construction
GHL Specialist
Your Recruiting Department
GHL Specialist
Real Estate & General Construction Company
GHL Specialist
Guaranteed Home Loan LLC / AT Speaks LLC
GHL Specialist
Gold Star Incorporated
GHL Consultant
Credit Repair & Digital Products Company
GHL Specialist
Westchester Realty / Villocru Security Agency
GHL Specialist
Earlier experience in business virtual assistance, quality assurance, customer service, and operations supervision.
Education
System Plus College
Electronics Communication Engineering studies
System Plus College
Electronics Technician studies
Holy Angel University
Business Management studies
Education wording reflects completed coursework where specified; not a verified completed degree or professional license.
Certifications
Email Marketing Certification
HubSpot Academy
Social Media Marketing Certification
HubSpot Academy
Business Virtual Assistant Certificate
Pineapple VA Hub
Let's Build Something That Works.
Hire Me
For employers, recruiters, and hiring managers seeking a remote CRM, GHL, or automation professional.
Work With Me
For business owners and consulting clients who need CRM architecture, AI automation, workflow implementation, or system optimization.
Training & Speaking
For organizations interested in technical training, system demonstrations, workshops, or presentations.
Ready to Build a Smarter System?
Whether you're hiring, building a business system, or exploring a collaboration, let's discuss what you need.
Jessie Boy Castro
GoHighLevel CRM Architect | AI Automation Specialist | Business Systems Builder
Book a Call
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